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Strategic planner

  • 1-2 years experience in advertising as a planner at a creative agency or on a creative brand
  • Proven quantitative research experience and qualitative research experience (tracking studies, focus groups, in-depth interviews, ethnographic research – any type of interviewing skills) with an ability to see and adapt insights
  • Creative and/or an appreciation for creativity, desire to be part of a creative environment and is excited about the creative process

Essential Duties and Responsibilities

  • Create inspiring, relevant creative briefs and translate insight into ideas and subsequent management of idea across all media
  • Apply, develop and conduct different primary research techniques to garner and unearth insights that spark the creative process
  • Execution of appropriate creative projects across media – brief writing to presentation
  • Responsible for evaluating the effects of the campaign in the marketplace


Communication Skills

  • Clear written and verbal presentation skills and style
  • Ability to present in a manner that influences and leads others around a great idea
  • Ability to see, communicate and implement on brand level
  • Ability to manage people and projects
  • Able to communicate in a clear, coherent and professional manner


Client Relationships

  • Responsible for the client and team management on appropriate research and communication projects


Leadership Responsibilities

  • Natural manager
  • Nice way of working with people, team player
  • Self-starter goes above and beyond on tasks
  • Manages up and down
  • Show ability to lead a room/team in thinking
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