- 1-2 years experience in advertising as a planner at a creative agency or on a creative brand
- Proven quantitative research experience and qualitative research experience (tracking studies, focus groups, in-depth interviews, ethnographic research – any type of interviewing skills) with an ability to see and adapt insights
- Creative and/or an appreciation for creativity, desire to be part of a creative environment and is excited about the creative process
Essential Duties and Responsibilities
- Create inspiring, relevant creative briefs and translate insight into ideas and subsequent management of idea across all media
- Apply, develop and conduct different primary research techniques to garner and unearth insights that spark the creative process
- Execution of appropriate creative projects across media – brief writing to presentation
- Responsible for evaluating the effects of the campaign in the marketplace
Communication Skills
- Clear written and verbal presentation skills and style
- Ability to present in a manner that influences and leads others around a great idea
- Ability to see, communicate and implement on brand level
- Ability to manage people and projects
- Able to communicate in a clear, coherent and professional manner
Client Relationships
- Responsible for the client and team management on appropriate research and communication projects
Leadership Responsibilities
- Natural manager
- Nice way of working with people, team player
- Self-starter goes above and beyond on tasks
- Manages up and down
- Show ability to lead a room/team in thinking